情动理论视域下书籍装帧设计的情感表现研究

Emotional Expression in Book Binding Design from the Perspective of Affect Theory

目的为规避书籍设计研究中情感主体变化的矛盾,首次选取情动理论作为书籍情感化设计研究的理论工具,以期为书籍情感设计实践开拓新的思路。方法基于斯宾诺莎、德勒兹、马苏米等人对情动(affect)的理解,从人、物、人与物的交互3个方面分别分析了书籍的情感来源及其传递过程、书籍装帧设计中情感的表现方式以及设计的情感传达等内容。结论书籍中蕴含的情感是作者、编辑、设计师和读者等多个主体情感表达与传递的结果,设计师应从整体角度综合运用多种情感表现方式,突出情感的强度和变化,助力读者在阅读过程中发生情动。

The purpose is to avoid the contradiction of emotional subject changes in book design research,use the af-fect theory as the theoretical tool for emotional design research of paper books for the first time,and develop new ideas for the practical emotional book design.Based on the understanding of affect by Spinoza,Deleuze,Masumi,etc.,the emotional sources and transmission process of books,the expression of emotions in book binding design,and the emo-tional communication in design were analyzed from three aspects:people,objects,and interaction between people and objects.The emotions contained in books are the result of the expression and transmission of emotions by multiple sub-jects such as authors,editors,designers,and readers.Designers should comprehensively use various emotional expression methods from a holistic perspective,highlight the intensity and changes of emotions,and help readers experience affect during the reading process.