视觉“解密”:贺兰岩画题材的“编译性”设计创新实践

Visual"Decoding":Innovative Design Practice of"Translational"Design for Helan Rock Painting Themes

目的将贺兰山岩画文化遗产作为本土文化图形创新设计研究对象,以理念融合引导设计实践,探索如何通过设计创新推动本土文化走向国际,发挥当代价值。方法首先,梳理贺兰山岩画的“本土价值”;其次,提炼并融合国际主义风格及“信达雅”的准则优势,总结出一套能够快速复用、高效传达的设计理念;最后,通过此设计理念指导下的设计实践进行论证。结果构建了“编译性”设计理念,为本土文化通过设计创新实现国际化传播提供了有益参考。结论为贺兰山岩画图形的国际化传播提供了实践范例,并论证“编译性”设计理念的有效性。将古老的岩画图案与现代的国际化视觉语言融合,使得贺兰山岩画在能够保持其独特性价值的同时,更满足现代社会对文化发展的需求,为当代本土文化的创新设计提供一定的理论及应用参考。

With the cultural heritage of Helan Rock Paintings as the subject of research in local cultural graphic design innovation,the work aims to guide design practices with integrated concepts and explore how innovative design can drive local culture towards international recognition while preserving contemporary value.Firstly,the"local value"of Helan Rock Paintings was sorted out.Secondly,the advantages of merging internationalism with the"faithfulness,expressive-ness,and elegance"criteria were extracted to develop a set of easily reusable and efficiently communicative design con-cepts.Finally,the design practices guided by these design concepts were demonstrated.A"translational"design concept was constructed,providing valuable insights for the international dissemination of local culture through design innova-tion.The study offers a practical example for the international dissemination of graphics in Helan Rock Paintings and demonstrates the effectiveness of the"translational"design concept.By merging ancient rock art patterns with modern international visual language,Helan Rock Paintings can retain their unique cultural value while meeting cultural devel-opment needs in contemporary society.This study provides both theoretical and practical references for innovative design in contemporary local culture.