简约风格茶叶包装设计研究

Less is More:A Probe into the Simple Style of Tea Packaging Design

目的探讨简约风格的茶叶包装设计策略,为茶叶包装提供参考,从而达到“少即是多”的设计目的,使茶叶品牌符号得以突出和强化。方法简要概述中国的茶叶包装文化,分析我国茶叶包装设计现状,探究茶叶包装简约设计的意义,并从三个方面对简约风格的茶叶包装设计策略展开论述。结论通过视觉形象简约化、包装结构简约化、包装材料简约化这三个方面的策略,能够实现简约风格的茶叶包装设计,达到“少即是多”的设计目的。

To explore the design strategy of tea packaging with simple style,provide reference for tea packaging,so as to achieve the design purpose of"less is more",and make the brand symbol of tea prominent and strengthened.Briefly summarize the tea packaging culture in China,analyze the current situation of tea packaging design in China,explore the significance of simple design of tea packaging,and discuss the simple style of tea packaging design strategy from three aspects.Through the three strategies of visual image simplification,packaging structure simplification and packaging material simplification,the tea packaging design with simple style can be realized and the design purpose of"less is more"can be achieved.