基于模糊层次分析法的大漆文创设计研究与实践

Research and Practice of Cultural and Creative Product Design of Natural Painting Process Based on Fuzzy Analytic Hierarchy Process

目的针对大漆传统工艺文创设计转型问题,提出一种基于模糊层次分析法的用户需求评价模型的建立方法,以其客观、精准的特点激发大漆产品创新形式,降低研发主体人为主观和固有思维的影响,从而助力非遗文化的传播与发展。方法围绕用户消费心理与互动行为,以模糊层次分析法为主导,通过SET模型确认设计可行性,通过KJ模型构建需求亲和图,划分三级需求并导入矩阵模型进行权重计算排序,以高权重指导工艺文化原型提取,进行设计策略转化和产品开发。结果以模糊层次分析法为主导的多种数据模型,分别从准则层与指标层高权重要素,结合设计实践与优秀案例进行靶向分析,设计了一款迎合消费取向、制器形式突破创新的大漆文创设计。结论模糊层次分析法模型可以确保模糊的非结构化数据和数值型的结构化数据科学合理,提高消费者的产品价值感知和文化价值感知,激发设计开发者跳脱固有思维,创新研发思路,提升大漆文化的价值认同与文化归属感。

In view of the transformation of cultural and creative product design of traditional natural painting process,the work aims to propose a method of establishing a user demand evaluation model based on fuzzy analytic hierarchy process,so as to stimulate the innovative form of natural painting products with its objective and accurate characteristics and reduce the influence of subjective and inherent thinking of research and development subjects,thus helping the spread and development of intangible cultural heritage.Based on user consumer psychology and interactive behavior,with fuzzy analytic hierarchy process as the leading factor,SET model was used to confirm design feasibility,KJ model was adopted to construct user demand affinity map,three-level demand was divided and matrix model was imported for weight calcu-lation ranking.High weight was employed to guide process culture prototype extraction,design strategy transformation and product development.With variety of data models led by fuzzy analytic hierarchy process,the targeted analysis was conducted from the criteria layer and the index layer,combined with the design practice and excellent cases and then the cultural and creative product design of natural painting process catering to the consumption orientation and making breakthroughs in the form was put forward.The fuzzy analytic hierarchy process model can ensure that the fuzzy un-structured data and numerical structured data are scientific and reasonable,improve consumer product value perception and cultural value perception,stimulate design developers to get out of the inherent thinking,innovate research and de-velopment ideas,and enhance the value identification and cultural belonging of natural painting process culture.