基于文旅融合的四川非遗巴渠童谣的数字绘本转化研究

Digital Illustrated Book Transformation of Sichuan Intangible Cultural Heritage Baqu Nursery Rhymes Based on the Integration of Culture and Tourism

目的以传统四川非遗巴渠童谣为研究对象,探索当地文化旅游资源与巴渠童谣数字绘本进行双向结合的方法和路径,旨在用巴渠童谣数字绘本的视听感受、游戏互动及网络传播等优势对当地文旅资源起到更广泛的推广和宣传作用。方法用文献调查法对“巴渠童谣”的历史文脉、政治和文化意义进行梳理,并以“巴渠”为地域范围,用文献调查法和田野调查法相结合的方式,对当地进行文化旅游相关资源的调查和研究,将巴渠童谣和当地文化旅游资源融合起来,力求构建一套四川非遗巴渠童谣的数字传承和传播的新形式,并以实证案例加以阐释。结果基于上述方法,以巴渠童谣和巴渠地区的文化旅游相关资源为研究主体,对巴渠童谣进行数字化传承和传播的新模式探究,并以理论指导实践,在非物质文化遗产的数字化传承和当地文旅结合的多重传播形式上取得了较好的突破。结论通过对四川非遗巴渠童谣及当地文旅融合的数字转化再设计实践表明,四川非遗巴渠童谣数字绘本能在视觉、听觉、互动传播以及周边衍生品几个方面与地方文旅资源进行有效结合,因此,数字绘本作为一种创新载体,为推进非遗文化的传承与创新、丰富地域文化旅游内涵、扩大地域文旅资源传播,开辟了新的途径和可能性。

The work aims to take the traditional Sichuan intangible cultural heritage Baqu Nursery Rhymes as the re-search object to explore the methods and paths of two-way combination of local cultural tourism resources and Baqu Nursery Rhymes digital illustrated books,so as to make use of audio-visual experience,game interaction,and network dissemination advantages of the Baqu Nursery Rhymes digital illustrated books to play a wider role in promoting and publicizing the local cultural tourism resources.The historical lineage and political and cultural significance of"Baqu Nursery Rhymes"were sorted out by the literature survey method.With"Baqu"as the regional scope,the literature survey method and field survey method were combined to investigate and study the local cultural and tourism related resources,and to combine the Baqu Nursery Rhymes with the local culture and tourism resources.By integrating the Baqu Nursery Rhymes with the local cultural and tourism resources,the work strove to construct a new form of digital transmission and dissemination of Sichuan intangible cultural heritage Baqu Nursery Rhymes,and make clarification with empirical cases.Based on the above method,the new mode of digital transformation and dissemination of Baqu Nursery Rhymes was ex-plored by taking Baqu Nursery Rhymes and the cultural tourism-related resources of Baqu region as the main research subjects,and the theory was used to guide the practice,thus making a better breakthrough in the digital inheritance of the intangible cultural heritage and multiple forms of dissemination based on combination of local culture and tourism.The practice of digital transformation and redesign for the integration of Sichuan intangible cultural heritage Baqu Nursery Rhymes and local cultural tourism shows that the digital illustrated book of Sichuan intangible cultural heritage Baqu Nursery Rhymes can be effectively combined with the local cultural tourism resources in the aspects of visual,auditory,interactive dissemination as well as the peripheral derivatives.Therefore,digital picture book as an innovative carrier opens up new ways and possibilities for promoting the inheritance and innovation of intangible cultural heritage,enrich-ing the connotation of regional culture and tourism,and expanding the dissemination of regional culture and tourism.