新时代童书出版的创新之径

The Study on Multidimensional Innovation Pathways of Children’s Book Publishing in the New Era

童书出版关涉儿童阅读培养、儿童启蒙教育,牵系每个家庭,关系国家未来,在出版领域占有不可或缺的重要地位。在新时代语境下,童书出版创新之径是内容、技术、营销、管理的突破,即内容生产维度,依据儿童需求的新变化,挖掘原创主题,出版精品力作;技术应用维度,依托新技术为主体的新质生产力,拓展童书出版新空间;市场拓展维度,强化童书市场意识,创新童书输出模式;管理体系维度,建构现代化童书管理体系,形成良性循环出版生态。

The children’s book publishing is related to the cultivation of children’s reading ability and enlightenment education,connecting every family and the future of the country.It plays an indispensable role in the field of publishing.This is of great significance in exploring the multidimensional innovation pathways of children’s book publishing in the new era.In the context of the new era,the children’s book publishing should revolve around four dimensions.On the content production dimension,it should be pay attention to the new changes in the demand system for children in the new era,explore original themes,and publish high-quality works.Regarding the dimension of technological application,it relies on all-media technology support to provide immersive new experiences in digital reading.As to the dimension of market expansion,it values the awareness of the high-quality in children’s book market and innovates output model of the domestic children’s book.Regarding the management system dimension,it is necessary to construct a modern children’s book management system and form a virtuous cycle of publishing ecology.