“互联网+”背景下非遗文旅产业融合发展现状及对策——以南浔古镇为例

Current Situation and Countermeasures of the Integrated Development of Non-Material Cultural Heritage Tourism under the Background of"Internet+":A Case Study of Nanxun Ancient Town

基于“互联网+”技术发展背景,以浙江省南浔古镇为实地营造案例,针对其非物质文化遗产在旅游产业与互联网融合背景下的发展现状展开调查研究,发现其存在基础设施配套建设不完善,非物质文化遗产宣传缺乏特色及智慧化网络平台建设不健全等问题。由此提出完善配套设施建设,发挥当地非遗文化优势,发展“玩+研”独特旅行模式,加强智慧服务建设的非物质文化遗产与智慧旅游融合发展的实施路径,以期为“互联网+”背景下的南浔古镇非遗智慧文化旅游提供新思路,为后续相关建设提供参考。

Based on the background of"Internet+"technology development,this paper takes Nanxun ancient town as a field case to investigate and study the development status of its intangible cultural heritage in the context of tourism industry and Internet integration,and finds that it has imperfect infrastructure construction,lack of characteristics of intangible cultural heritage publicity,intelligent network platform construction Not sound and other issues,which put forward to improve the construction of supporting facilities,play local intangible cultural heritage cultural advantages,the development of"play+research"unique travel mode,strengthen the construction of intelligent services for the implementation of intangible cultural heritage and intelligent tourism integration development path,with a view to"Internet+"background of the Nanxun"background of the Nanxun ancient town of intangible cultural heritage wisdom and cultural tourism to provide new ideas for the follow-up of the relevant construction to provide reference.