重塑旅游体验:生成式人工智能赋能数字文旅设计研究

Reshaping tourism experience: research on artificial intelligence generated content empowering digital cultural and tourism design

随着ChatGPT、Midjourney等先进人工智能(AI)模型的广泛应用,生成式人工智能(AIGC)技术以其强大的内容生成能力和高度个性化的特点,逐步打破传统文旅的时空限制,为游客带来前所未有的沉浸式体验。基于AIGC技术对数字文旅设计的创新作用,文章分析了AIGC技术在智能导游、虚拟现实(VR)旅游、数字艺术品创作及智慧景区数字孪生平台等方面的应用案例,揭示了其在优化游客体验、加强文旅融合、促进文化传承与创新等方面的潜力,总结了AIGC技术在数字文旅设计中的重要作用和影响,以期为相关领域的研究和实践提供有益的参考,共同推动数字文旅设计的繁荣与进步。

With the widespread application of advanced artificial intelligence(AI)models such as ChatGPT and Midjourney,artificial intelligence generated content(AIGC)technology,with its powerful content generation capability and highly personalized characteristics,gradually breaks the temporal and spatial limitations of traditional culture and tourism,bringing unprecedented immersive experiences to tourists.Based on the innovative role of AIGC technology in digital cultural and tourism design,this paper analyzes the application cases of AIGC technology in intelligent tour guides,virtual reality(VR)tourism,digital art creation,and smart scenic spot digital twin platforms,reveals its potential in optimizing tourist experience,strengthening cultural and tourism integration,and promoting cultural inheritance and innovation.It summarizes the important role and influence of AIGC technology in digital cultural and tourism design,in order to provide useful references for research and practice in related fields,and jointly promote the prosperity and progress of digital cultural and tourism design.