辽宁乡村农业品牌化发展战略与路径研究

Research on the Development Strategies and Paths for Rural Agricultural Branding in Liaoning

阐述辽宁乡村农业品牌化发展现状,从品牌核心价值提炼、目标市场与消费群体分析、品牌形象设计与传播推广等方面分析品牌构建与定位策略,提出整合营销渠道、应用社交媒体平台、创新销售模式等策略,旨在为推动辽宁乡村农业品牌发展、促进农业产业提质增效提供思路。

This paper expounded the current situation of rural agricultural branding development in Liaoning,analyzed brand building and positioning strategies from the aspects of brand core value extraction,target market and consumer group analysis,brand image design and communication and promotion,and proposed strategies such as integrating marketing channels,applying social media platforms,and innovating sales models,aiming to provide ideas for promoting the development of rural agricultural brand in Liaoning and improving the the quality and efficiency of agricultural industries.