基于“互联网+”的上海市松江区乡村小众红色文化资源更新策略研究

Research on the strategy of rural minority Red Cultural Resources renewal based on"Internet+"in Songjiang District,Shanghai

作为红色精神的重要延续,红色文化旅游资源对于地区发展具有经济、文化等价值意义。旅游业需要全面融入“互联网+”新时代的现实环境,红色文化旅游面临重大历史发展机遇。以上海市松江区内真实的乡村小众红色文化资源为案例进行分析。结果认为,通过建立线上沉浸式红色文旅体验APP、设计真实历史故事体验剧本杀、规划整合红色旅游线路、打造线上红色教育平台以及开发红色文创产品,不仅可以推动该地区相关产业的融合创新发展,还可以助力乡村振兴的发展。

As an important continuation of the Red Spirit,red cultural tourism resources for regional development has economic and cultural value and other values.Tourism needs to be fully integrated into the"Internet+",as an important continuation of the Red Spirit,the red culture of tourism is facing major historical opportunities for development.Songjiang District,Shanghai,the real rural minority red cultural resources was used as a case study.It is considered that updating the development strategy of red cultural tourist attractions in rural Songjiang District through the establishment of an online immersive red cultural travel experience APP,the design of real historical stories,the planning and integration of red tourism routes,the creation of an online red education platform,and the development of red cultural and creative products,can not only promote the integrated innovation development of related industries in the region,but also help the development of rural revitalization.