互动仪式链视角下的亚文化服饰传播

Subculture costume communication from the perspective of interactive ritu�al chain

以微博、B站等平台为例,运用网络民族志与文献研究法,从亚文化服饰群体的互动传播入手展开研究。运用柯林斯的“互动仪式链”理论,分析了亚文化视域下青年群体服饰传播的互动机制、构建要素和构建效果,同时分析了这种互动机制所带来的影响效应,旨在为小众群体服饰的正面治理提供参考。

Taking Weibo,Bilibili and other platforms as examples,network ethnography and literature research method were used to study the interactive communication of subculture clothing groups.Collins'"interactive ritual chain"theory was used to analyze the elements and effects of the interactive mechanism of clothing communication of youth groups from the perspective of subculture and the influence brought by such interactive mechanism was analyzed,to provide reference for the positive management of minority group clothing.