非遗短视频的传播路径与创意表达

Dissemination Paths and Creative Expression of Intangible Cultural Heritage Short Videos

非物质文化遗产同短视频相结合是促进其传承与发展的重要途径。短视频凭借实时高效、突破地域限制等传播优势,帮助非遗文化实现跨越时空、实时交互的网状传播,进一步拓展了非遗传承发展空间。在非遗短视频的传播过程中,通过引发受众共情、采用国际符号、深挖文化内涵、依托数字技术等方式进行创新创意表达,能够增强非遗短视频的传播力与影响力,促进非遗文化的传播与发展。

Combining intangible cultural heritage(ICH)with short videos is a significant approach to promoting its preservation and development.Short videos,with their real-time efficiency and ability to overcome geographical barriers,help ICH achieve a networked dissemination that transcends time and space,facilitating real-time interaction and further expanding the scope of ICH transmission and development.During the dissemination of ICH short videos,enhancing their influence and reach can be achieved through innovative and creative expressions such as evoking audience empathy,using international symbols,deeply exploring cultural connotations,and leveraging digital technologies.These methods promote the dissemination and development of ICH.