文旅融合视域下山东红色文化外宣翻译探析

Analysis on the Translation of Shandong Red Culture Publicity from the Perspective of Cultural and Tourism Integration

随着国家形象的全球塑造及跨文化交流的日益加强,红色文化的对外传播显得尤为关键。山东拥有丰富的红色文化资源,其红色文化外宣工作在文旅融合视域下具有重要的研究价值。该文详细探讨了山东红色文化外宣翻译的现状及应对策略。研究发现,当前山东红色文化外宣在翻译过程中存在文化折损、语言适应性不足和传播渠道单一等问题。为此,提出了文化适应与本土化策略、语境重构与跨文化传播和多模态翻译与数字化传播等应对措施,旨在提升山东红色文化的国际传播效果,增强其全球影响力和认同感,进一步加深国际间的文化交流与相互理解,同时为山东红色旅游的发展提供新的路径和动力。

With the global shaping of national image and the strengthening of cross-cultural communication,the international communication of red culture is particularly crucial.Shandong has abundant red cultural resources,and its red cultural publicity has important research value in the perspective of cultural and tourism integration.This paper will discuss in detail the current situation and corresponding strategies of the translation of Shandong red culture publicity.It is found that there are some problems in the translation of Shandong red culture publicity,such as cultural loss,insufficient language adaptability,and single communication channels.To this end,this paper puts forward measures such as cultural adaptation and localization strategies,context reconstruction and cross-cultural communication,multimodal translation and digital communication,aiming to improve the international communication effect of Shandong red culture,enhance its global influence and identity,further deepen international cultural exchanges and mutual understanding,and provide new paths and driving forces for the development of Shandong red tourism.