融媒体背景下高校图书馆文化传播研究

Research on Cultural Communication in University Libraries under the Background of Integrated Media

随着科学技术的不断发展,高校图书馆已不再仅是传统意义上的知识储存场所,而是转变为知识传播、学习交流的重要平台。在多种媒体形式融合发展的背景下,如何借助融媒体手段、创新和丰富文化传播方式成为高校图书馆亟待解决的重要问题。鉴于此,该文聚焦高校图书馆,就其如何在融媒体背景下推进文化传播展开探讨,并提出具体策略,分别是:加强文献资源建设,打造大型文献资源库;增强数字发展意识,构建图书数字化管理平台;丰富文献内容呈现形式,构建融媒体式文化传播体系;举办多元化文化活动,促进知识交流与文化传播。该文旨在满足新时代大学生及各类读者群体多元化、个性化知识文化需求的同时,促进知识交流,深化文化传播,有效提升中华民族文化的传播力与影响力。

With the continuous development of science and technology,university libraries are no longer just traditional knowledge storage places,but have transformed into important platforms for knowledge dissemination,learning and exchange.In the context of the integration and development of various media forms,how to utilize integrated media methods,innovate and enrich cultural dissemination methods has become an important issue that university libraries urgently need to solve.In view of this,the article will focus on university libraries,explore how to promote cultural dissemination in the context of integrated media,and propose specific strategies:strengthening the construction of literature resources and building a large library of literature resources;enhancing awareness of digital development and building a digital management platform for books;enriching content presentation forms and constructing a multimedia style cultural dissemination system;organizing diversified cultural activities to promote knowledge exchange and cultural dissemination.It aims to meet the diverse and personalized knowledge and cultural needs of various reader groups such as college students in the new era,at the same time,promote knowledge exchange,deepen cultural dissemination,and effectively enhance the dissemination and influence of Chinese culture.