文化传播力视角下全民阅读活动品牌化建设研究——以少年儿童图书馆为例

Research on the Brand Construction of National Reading Activities from the Perspective of Cultural Communication Power—Taking the Children's Library as an Example

现代信息技术的深度应用在很大程度上影响了大众的阅读习惯和阅读方式,目前大众的阅读行为已经呈现出碎片化和片段式的特点,图书馆在进行阅读推广过程中,需要结合读者的阅读需求,构建完善的阅读推广方案,以更好地落实全民阅读要求。当前图书馆在开展阅读推广工作过程中,要确保全民阅读推广活动多元化发展,并注重做好全民阅读品牌化的转型与改革,以此来提高图书馆在全民阅读活动当中的参与度。对于少儿图书馆来讲,应该在文化传播带动之下,结合少儿阅读的实际特点,注重全民阅读活动品牌化的科学建设,为广大少儿群体提供多元化且个性化的文化服务,创新阅读服务方式,提高阅读活动的质量。该文主要结合实际工作经验,探讨了文化传播力视角下全民阅读活动品牌化建设措施,希望能为广大同行提供借鉴。

The deep application of modern information technology has greatly influenced the reading habits and methods of the public.Currently,the reading behavior of the public has shown fragmented and fragmentary characteristics.In the process of promoting reading,libraries need to combine the reading needs of readers and construct a comprehensive reading promotion plan to better implement the requirements of national reading.In the current process of promoting reading in libraries,it is necessary to ensure the diversified development of national reading promotion activities,and pay attention to the transformation and reform of national reading branding,in order to improve the participation of libraries in national reading activities.For children's libraries,they should be driven by cultural dissemination,combined with the actual characteristics of children's reading,pay attention to the scientific construction of branding for national reading activities,provide diversified and personalized cultural services for the vast number of children,innovate reading service methods,and improve the quality of reading activities.This article mainly combines practical work experience to explore the measures for brand building of national reading activities from the perspective of cultural dissemination power,hoping to provide reference for colleagues.