论作为优秀传统文化“两创”新质生产力的文生视频——以央视等文生视频生产为例

On the AI Video as a Product of the New Quality Productive Force--Taking the Production of CCTV AI Video Products and Other AI Video Products as Examples

人工智能文生视频技术的出现可以被视为“新质生产力”在艺术生产方面的新开端。文生视频能够助力影视艺术的发展,运用于中华优秀传统文化的影视转化之中,能使其以更好、更快的方式生产、传播、普及。本文以央视听媒体大模型生产、CCTV综合频道推出的中国首部文生视频AI系列动画片《千秋诗颂》、首部AI全流程微短剧《中国神话》,与B站广受关注的AI版《西游记》为对象,对文生视频担当中华优秀传统文化创造性转化、创新性发展之新质生产力展开研究。

The emergence of AI video technology can be seen as a new beginning of"new quality productive force"in artistic production.AI videos can help the development of film and television art.Its application in the transformation of traditional Chinese culture via film and television can help produce,disseminate,and popularize traditional Chinese culture in a better and faster way.This paper studies the role of AI video in the creative transformation and innovative development of fine elements of traditional Chinese culture by the survey of such cases as the AI cartoon video series Ode to a Thousand Years of Poetry and the first AI full process micro drama Chinese Mythology,produced by CCTV through AI big model and broadcast by CCTV channels,as well as the widely watched AI version of"Journey to the West"on Bilibili.