红色文化阅读推广——基于阅读推广主体的价值自觉

Reading Promotion of Red Culture:Based on Value Consciousness of Reading Promotion Subject

红色文化是阅读推广的重要内容,红色文化的传承与红色精神的赓续离不开推广主体的大力推广和传播。针对推广中存在的问题,从价值哲学的角度出发,分析了推广主体价值自觉的旨归、理念、愿景等推广理路,提出要以高度的价值自觉和责任担当,将红色文化的阅读推广和传播内化为一种价值自觉,深挖红色文化资源,创新内容形式和服务手段,推动红色文化的多场域践行,使红色文化融入社会生活,并内化为人们的行为规则和价值支撑,为红色文化的推广提供了新视角。

Red culture is an important part of reading promotion.The inheritance of red culture and the continuation of red spirit are inseparable from the vigorous promotion and dissemination of the promotion subject.Aiming at the existing problems in the reading promotion of red culture,analyze the promotion theories of the promotion subject such as the purpose,concept and vision of the value consciousness,propose to internalize the reading,promotion and dissemination of red culture into a kind of value consciousness with a high degree of value consciousness and responsibility,excavate red cultural resources deeply,innovate content forms and service means,promote the practice of red culture in multiple fields,integrate red culture into social life and internalize it into people’s behavior rules and value support,provide a new perspective for the promotion of red culture.