新媒体环境下高校舆情监测机制研究

Research on the Monitoring Mechanism of Public Opinion in Colleges and Universities Under the New Media Environment

新媒体环境下,高校需要加强研究高校舆情的特点,提高对网络舆情的认知,有意识地训练在校大学生的媒介素养,借鉴应对舆情的有效经验,建立可行的高校舆情监测机制,理性看待各类舆情事件,保障高校生活有序运行。

Under the new media environment,colleges and universities need to strengthen their research on the characteristics of public opinion in colleges and university.The following approaches are vital;improving their understanding of online public opinion,consciously training college students in media literacy,refering to effective experience in responding to public opinion,establishing an effective monitoring mechanism for university public opinion,rationally viewing various public opinion events,and ensuring the orderly operation of university life.