福建省生态康养产业发展现状及对策探究

Research on the Development of Ecological Health and Wellness Industry in Fujian Province

福建省生态康养产业的发展具有天然的生态资源禀赋优势,人民生活水平不断提高带来的健康消费需求使得产业的发展具有良好的市场前景。近年来福建省的森林康养和温泉康养产业已经初具规模,但其他新兴生态康养产业的发展还处于起步阶段,总体而言福建省生态康养产业的发展还处于初级阶段。目前面临的主要问题包括服务产品单一、标准体系不健全、人才队伍薄弱、医疗保障水平不高、国际交流不足等,未来应从特色产品创新、行业标准完善、多层次人才培养、医养深入融合和加强国际交流合作等方面促进产业的发展。

Fujian Province has a natural advantage in the development of ecological tourism industry,and the growing demand for health consumption brought about by the continuous improvement of people's living standards provides a good market prospect for the development of the industry.In recent years,forest tourism and hot spring tourism in Fujian Province have taken shape,but the development of other emerging ecological tourism industries is still in the initial stage.In general,the development of ecological tourism industry in Fujian Province is still in the primary stage.The main problems it faces include single service products,incomplete standard system,weak talent team,low medical security level,and insufficient international exchange.In the future,the development of the industry should be promoted from the aspects of innovative characteristic products,improving industry standards,cultivating multi-level talents,deeply integrating medical and health care,and strengthening international exchanges and cooperation.