摘要
随着互联网的快速发展,电子商务已成为一种不可替代的商业模式。在电商领域,数据分析不仅可帮助企业更好地了解市场需求和消费者行为,还可优化产品和服务,提高营销效果。本研究主要探讨电子商务数据分析在网店运营中的应用。通过对商务数据分析的意义、作用的分析,对比常见的商务数据分析工具,明确商务数据分析的方法与步骤,通过案例列举电子商务数据分析在网店运营的作用,并总结其中的难点以及网店运营中电子商务数据分析报告的撰写步骤与技巧。
With the rapid development of Internet,e-business has become an irreplaceable business mode.In the field of e-business,data analysis can not only help enterprises better to understand market demand and consumer behavior,but also optimize products and services,and improve marketing effectiveness.This study mainly explores the application of e-business data analysis in online store operations.By analyzing the significance and role of business data analysis,common business data analysis tools were compared,and the methods and steps of business data analysis were clarified.The role of e-business data analysis in online store operation was listed through the case studies,and the difficulties were summarized.The steps and skills for writing e-business data analysis reports in online store operation were also summarized.
作者
贺军忠
He Junzhong(School of E-business,Longnan Teachers College,Longnan 742500,China)
出处
《办公自动化》
2024年第15期1-3,共3页
Office Informatization
基金
2023年甘肃省教育厅高等教育教学成果培育项目“‘1+X’证书制度下《电子商务数据分析》‘岗课赛证’融通的教学模式研究”
2023年甘肃省科学技术厅省级科技计划项目“全面推进乡村振兴战略中陇南农村电子商务创新发展研究”(23JRZK0524)
2022年校级重点教学改革项目“‘1+X’证书制度下《商务数据分析》“岗课赛证”融通的教学模式研究与实践”(JXGG2022001)。
关键词
电子商务
网店运营
数据分析
分析报告
e-business
online store operation
data analysis
analysis report
