情感视角下动物形态在视觉传达设计中的应用研究综述

Overview of Research on the Application of Animal Forms in Visual Communication Design from an Emotional Perspective

视觉传达设计中,动物形态作为关键表达手段,能有效传达情感与信息。本文聚焦情感维度,探讨动物形态的多样应用及其影响。通过分析动物形态蕴含的情感元素,展示设计师如何利用它们触发观众的情感共鸣。展现动物形态在视觉传达中的广泛实践与视觉魅力,证实其增强设计感染力与记忆点,优化传播效果的作用。文章还展望了未来在该领域深入探索和应用动物形态的前景与方向。

In visual communication design,animal form is the key expression means to effectively convey emotion and information.This paper focuses on the emotional dimension and explores the various applications of animal forms and their effects.By analyzing the emotional elements contained in animal forms,we show how designers can use them to trigger the emotional resonance of the audience.Combined with examples,the extensive practice and visual charm of animal form in visual communication are demonstrated,and its role in enhancing design appeal and memory points and optimizing communication effects is confirmed.The prospect and direction of further exploration and application of animal morphology in this field are also prospected.