文化传播视域下讲好中国故事刍议

On Telling Chinese Stories Well from the Perspective of Cultural Communication

故事是人类文化的基本元素和重要标识,具有独特的影响力和感染力。讲好中国故事不仅是新时代国际传播能力建设的重要使命,还是加强国际传播能力建设的重要手段,更是展示中国形象、传播中国文化的重要方式。讲好中国故事关乎中华民族伟大复兴战略全局,对于提升国际话语权、建设文化强国、弘扬中国共产党人精神谱系具有重要意义。文化传播视域下讲好中国故事要突出讲好文化传承、发展与交流的故事,重点在于讲好“两个结合”、文化“两创”、文明交流互鉴的故事,凸显中华文化的时代魅力与精神力量。当前,面对百年未有之大变局,讲好中国故事迎来了难得的历史机遇,也面临着国际舆论格局、中外文化差异、宏观叙事体系所构筑的文化壁垒。为此,要从挖掘中华文化资源、培育主体文化素养、打造文化平台、营造文化氛围四个方向进行实践创新,构建讲好中国故事的文化路径,进而全面提升国际传播效能,不断增强中华文明的传播力和影响力。

Stories are fundamental elements and important symbols of human culture,with unique influence and infectiousness.Telling Chinese stories well is not only an important mission of building international communication capacity in the new era,but also an important means of strengthening international communication capacity.It is also an important way to showcase China's image and spread Chinese culture.Telling Chinese stories well is related to the overall situation of the great rejuvenation strategy of the Chinese nation,and is of great significance for improving the international voice,building a cultural power,and carrying forward the spiritual pedigree of the CPC.From the perspective of cultural dissemination,telling Chinese stories well should highlight the stories of cultural inheritance,development,and exchange,with a focus on telling the stories of"two combinations",cultural"two creations",and cultural exchange and mutual learning,and highlighting the charm and spiritual power of Chinese culture in the era.Currently,in the global context of profound changes unseen in a century,telling Chinese stories well presents a rare historical opportunity to break the cultural barriers constructed by international public opinion,cultural differences between China and foreign countries,and the macro narrative systems.To this end,we need to carry out practical innovation from four directions:exploring Chinese cultural resources,cultivating subject cultural literacy,building cultural platforms,and creating cultural atmosphere,with the aim of constructing a cultural path to tell Chinese stories well,and comprehensively improving international communication efficiency,continuously enhancing the influence of Chinese civilization and dissemination.