基于新媒体数据分析的舆论宣传影响力评估方法研究

多种新媒体宣传形式是现在很多单位惯用宣传形式,为塑造部门形象,构建和谐社会关系发挥重要作用。为综合评估单位宣传作品的影响力,构建基于“四力”的新闻传播效果评价指标模型,建立三级评估指标,运用德尔菲法进行指标筛选和权重赋值,形成适用于单位宣传部门的评估指标体系。通过实验验证评估指标体系的可行性和合理性。

A variety of new media publicity forms are now commonly used by many units,which have played an important role in shaping the image of the department and building harmonious social relations.In order to comprehensively evaluate the influence of the publicity works of the unit,the evaluation index model of news communication effect based on"four abilities"is constructed,the three-level evaluation index is established,and the Delphi method is used to select the index and assign the weight.form an evaluation index system suitable for the publicity department of the unit.The feasibility and rationality of the evaluation index system are verified by experiments.