粤港澳全运会提升大湾区体育国际影响力研究

Research on enhancing the international influence of sports in the Greater Bay Area at National Games of the Guangdong-Hong Kong-Macao

采用文献资料法、实地调研法和逻辑分析法等研究方法,探究粤港澳全运会提升大湾区体育国际影响力。研究认为:粤港澳大湾区体育国际影响力的阻滞因素包括国际赛事供给不足,体育市场开发有待提升;体制机制差异显著,体育资源要素流动受阻;体育媒体供给失衡,国际媒体合作交流受限。通过粤港澳全运会发挥各地体育资源禀赋,打造大湾区体育赛事品牌;创新体制机制深度融合,畅通大湾区体育要素流动和培育多元体育媒体供给,建构大湾区体育国际传播体系等策略提升大湾区体育国际影响力。

By using the methods of literature and data,field research and logical analysis,this study is to explore the Guangdong-Hong Kong-Macao National Games of enhancing the international influence of sports in the Greater Bay Area.The research shows that the blocking factors of the international influence of sports in the Guangdong-Hong Kong-Macao Greater Bay Area may include the shortage of international events supply,the further development of sports market,the significant differences in systems and mechanisms,the blocked flow of sports resources and elements,the imbalance of sports media supply,and the limited international media cooperation and exchange.Given that it puts forward the following strategies to enhance the international influence of sports by the National games of the Guangdong-Hong Kong-Macao:giving full play to the endowment of sports resources in various regions to create a sports events brand in the Greater Bay Area;innovating the deep integration in systems and mechanisms,and smoothing the sports elements flow in the Greater Bay Area and cultivating multiple supply of sports media;constructing the international communication systems of sports in the Greater Bay Area.