数字经济时代体育企业高质量发展的驱动路径研究——基于TOE框架的定性比较分析

Driving Path of High-quality Development of Sports Enterprises in Era of Digital Economy:Qualitative Comparative Analysis Based on TOE Framework

探究数字经济时代体育企业高质量发展的驱动路径,对体育产业转型升级和实现经济新增长具有重要战略意义。选取120家体育企业作为研究样本,从TOE理论框架出发,运用组态思维和QCA方法,从技术创新、组织优化、市场环境三个维度解构影响体育企业高质量发展的多重并发因素和复杂因果机制。研究发现:盈利能力是体育企业高质量发展的必要条件,与融资约束、政府补助一起构成企业高质量发展的核心条件。驱动路径共有三条:(1)技术驱动型路径。成熟型体育企业借助专利产品销售带来研发资金回笼,促进新一轮研发活动,实现企业创新的良性内循环。(2)组织驱动型路径。发展型体育企业通过践行数字化转型战略,增强组织运营效率和数字化营销手段,扩大企业盈收。(3)技术—环境驱动型路径。中小微型体育企业依托政府补贴与税收政策,实现对专利研发的外在激励,增强企业自主创新能力与核心竞争力,进而实现高质量发展。

Exploring the driving path of high-quality development of sports enterprises in the era of digital economy holds significant strategic importance for the transformation and upgrading of the sports industry,as well as for achieving new economic growth.A total of 120 sports enterprises were selected as research samples.Utilizing the TOE theoretical framework,this paper employed configurational thinking and QCA method to deconstruct the multiple concurrent factors and complex causal mechanisms that influenced the high-quality development of sports enterprises from three dimensions:technological innovation,organizational operation,and market environment.It was discovered that profitability served as a necessary condition for the high-quality development of sports enterprises,which along with financing constraints and policy subsidies constituted the core conditions for such development.Three collaborative driving paths were identified.First was the technology-driven path for sports enterprises reinvested R&D funds through sales of patented products to stimulate a new round of R&D activities,thereby establishing a virtuous cycle of enterprise innovation.Next was the organization-driven path for developing sports enterprises enhanced operational efficiency through effective organizational practices and leveraged digital marketing strategies to expand corporate profits by implementing digital transformation strategies.The last one was the technology-environment driven path concerning small and medium-sized micro sports enterprises relying on government subsidies and tax policies to obtain external incentives for patent research and development so as to enhance independent innovation capabilities and core competitiveness to achieve high-quality development.