乡村振兴战略下地方特色农产品包装设计研究

Research on Packaging Design of Local Characteristic Agricultural Products under the Strategy of Rural Revitalization

在推进乡村全面振兴视域下,着力开展地方特色农产品包装设计工作,对促进特色农产品开发、生产、营销,壮大农村经济、农业文化及乡村产业,拥有鲜明的现实意义。从乡村文化振兴的视域出发,创新农产品包装设计,可以拓宽农产品包装的视觉传达维度,构筑品牌形象、提高产品包装的个性化与差异化。文章结合乡村振兴下地方特色农产品包装设计的类别、目标、问题,从材料元素、形态元素、视觉元素三方面提出乡村振兴视域下地方特色农产品包装设计策略。

From the perspective of comprehensively promoting the rural revitalization strategy,focusing on the packaging design of local characteristic agricultural products has clear practical significance in promoting the development,production,and marketing of characteristic agricultural products,and strengthening rural economy,agricultural culture,and rural industries.From the perspective of rural cultural revitalization,innovating agricultural product packaging design can broaden the visual communication dimension of agricultural product packaging,build brand image,and improve the personalization and differentiation of product packaging.From the aspects of material elements,form elements,and visual elements,this article proposes scientific and reasonable countermeasures based on the categories,goals,and problems of local characteristic agricultural product packaging design under rural revitalization.