基于区块链技术农产品跨境电商问题及对策研究

Research on the Problems and Countermeasures of Cross border E-commerce of Agricultural Products Based on Blockchain Technology

伴随我国电子商务事业及物流产业的迅速发展,跨境电商成为很多企业重要的业务之一。当前,跨境电商已涉及各个领域及行业,农产品企业也应打破传统销售模式,不断拓展经营维度,完善经营体系。为全面推进农产品跨境电商,企业应结合跨境电商的发展趋势,结合区块链在跨境电商发展中的功能拓展及问题,通过优化物流体系、支付体系及人才培养机制,从而发挥区块链技术的优势,推动农产品跨境电商的健康、全面发展。

With the rapid development of China's e-commerce and logistics industries,cross-border e-commerce has become one of the important businesses for many enterprises.Currently,cross-border e-commerce has been applied in various fields and industries.Agricultural product enterprises should break traditional sales models,continuously expand their business dimensions,and improve their business systems.To comprehensively promote cross-border e-commerce of agricultural products,enterprises should combine the development trend of cross-border e-commerce,explore the optimization of logistics system,payment system,and talent cultivation mechanism in combination with the expansion and problems of blockchain in the development of cross-border e-commerce,and thus leverage the advantages of blockchain technology to promote the healthy and comprehensive development of cross-border e-commerce of agricultural products.