乡村文化品牌塑造与传播策略

Brand Building and Communication Strategies for Rural Culture

乡村文化品牌塑造与传播,从文化性、民族性、经济性及人文发展多个角度为乡村振兴战略的实施提供坚实的基础保障。乡村地区应基于当前乡村文化品牌塑造与传播需求,结合乡村文化发展政策与文化特征,进一步从数字经济、乡村振兴、产业发展、经济发展等维度进行分析,通过加强乡村文化品牌宣传的三位一体多元融合、提升乡村文化品牌塑造与传播的数字化、信息化发展水平、深化乡村文化品牌塑造的产业发展扶持等对策,提升乡村文化塑造与传播发展的质量。

The shaping and dissemination of rural cultural brands provide a solid foundation for the implementation of rural revitalization strategies from multiple perspectives of cultural,ethnic,economic,and cultural development.Rural areas should be based on the current needs for shaping and disseminating rural cultural brands,combined with rural cultural development policies and cultural characteristics,and further analyze from the dimensions of digital economy,rural revitalization,industrial development,and economic development.By strengthening the integration of the three in one and diversified promotion of rural cultural brands,and improving the level of digital and information development in shaping and disseminating rural cultural brands Deepen the industrial development support for the shaping of rural cultural brands,rural area can improve the quality of rural cultural shaping and dissemination development.