基于文化意象的运动鞋款设计方法研究

Research on the Design Method of Sports Shoe Models based on Cultural Imagery

为深入阐释与辨析运动鞋款的造型设计与文化意象之间的匹配关系,提升用户对运动鞋款文化元素的识别度,提出一种以感性工学与形状文法相结合的文化意象运动鞋款设计方法。通过收集、评估与选定运动鞋款样本,并进行造型解构与特征解释;选定闽南非遗文化作为文化意象研究对象,通过因子分析与聚类分析确定设计元素。构建金苍绣纹样因子库,运用形状文法进行产品设计。研究结果表明,用户对文化意象有明确的主观感受,鞋款的感性因子主要集中在造型和风格两方面。运用此方法成功提取了符合用户认知的非遗文化意象元素,并融入鞋款设计中,为相关产品设计提供了实证案例与方法参考。

In order to deeply explain and analyze the matching relationship between the shape design of sports shoes and cultural imagery,and to enhance the users'recognition of the cultural elements in the design of sports shoes,a method of designing sports shoes with cultural imagery was proposed by combining perceptual engineering and shape grammar.Through collecting,evaluating and selecting samples of sports shoes,and carrying out shape deconstruction and feature interpretation,the Minnan heritage culture was selected as the object of cultural imagery research,and the design elements were determined through factor analysis and cluster analysis.A factor library of Jin Cang embroidery patterns was constructed,and the shape grammar was applied to product design.Results show that users have clear subjective impressions of the cultural imagery,and the perceptual factors of the shoes are mainly focused on the two aspects of shape and style.This method successfully extracted the non-heritage cultural imagery elements that meet the users'perception and integrated them into the shoe design,which provides an empirical case and methodological reference for related product design.