考虑平台零售商的再制造产品销售渠道决策模型

Decision model of remanufactured products sales channels considering platform retailers

文章假设平台零售商销售新产品,而对于再制造产品,考虑平台零售商销售和制造商通过平台直销2种模式,构建对应的再制造销售渠道模型;通过Karush-Kuhn-Tucker条件构造Lagrangian函数得到制造商和平台零售商的最优决策区域,分析不同供应链成员对再制造产品销售渠道的决策偏好。数值仿真实验结果表明:在考虑平台零售商的再制造销售渠道决策中,制造商一直倾向于新产品和再制造产品均由平台零售商销售;而平台零售商的决策依赖于再制造节约成本,当再制造节约成本较小时,平台零售商倾向于同时销售新产品和再制造产品,否则倾向于仅销售新产品,同时为制造商提供平台由其直接销售再制造产品。

It is assumed that the platform retailer sells new products,and for remanufactured products,considering two modes of platform retailer sales and manufacturer direct sales through the platform,the corresponding remanufacturing sales channel model is constructed.The Lagrangian function is constructed by Karush-Kuhn-Tucker conditions to obtain the optimal decision-making region of manufacturers and platform retailers,and the decision-making preferences of different supply chain members to the sales channels of remanufactured products are analyzed.Numerical simulation results show that manufacturers always tend to sell both new products and remanufactured products by platform retailers in the decision-making of remanufacturing sales channels considering platform retailers.The decision-making of platform retailers depends on remanufacturing costs.When the cost of remanufacturing is small,platform retailers tend to sell new products and remanufactured products at the same time;otherwise,they tend to sell only new products and provide manufacturers with a platform to sell remanufactured products directly.