基于波特五力模型的高职建筑专业人才培养的发展战略

The Development Strategy of Talent Training in Higher Vocational Architecture based on Porter's Five Forces Model

在建筑行业趋向绿色化、智能化发展,高校建筑人才数量巨大、质量同化的背景下,高职建筑毕业生面临着严峻的就业形势。文章引入波特五力模型进行分析,基于该模型提出的成本领先、差异化和专一化的战略思维,提出“主动适应”“应用性”“校本化”的策略,探索有效的高职建筑人才培养路径,提高其与用人岗位的匹配度从而增强就业竞争力,以此来促进建筑行业健康有序运行,进而形成院校发展、学生进步、市场繁荣的良性循环。

Against the backdrop of the trend towards green and intelligent development in the construction industry,as well as the huge number and quality assimilation of construction talents in universities,vocational construction graduates are facing a severe employment situation.The paper introduces the Porter Five Forces Model for analysis.Based on the strategic thinking of cost leadership,differentiation,and specialization proposed by the model,strategies of"active adaptation""applicability"and"school-based"are proposed to explore effective paths for cultivating vocational construction talents,improve their matching with employment positions,and enhance employment competitiveness.This promotes the healthy and orderly operation of the construction industry,thereby forming the development of universities,student progress a virtuous cycle of market prosperity.