基于网络文本分析的漓江风景名胜区旅游形象感知与提升研究

Research on the Perception and Promotion of Tourism Image of Lijiang River Scenic Area based on Network Text Analysis

以携程网、去哪儿网、马蜂窝三大主流旅游网站评论为研究数据来源,利用网络文本分析法并借助ROST CM6.0软件,分析游客对漓江风景名胜区的点评文本。通过对大量游客评论的定量和定性分析,揭示漓江风景名胜区旅游形象感知的问题。文章提出了提高景区服务质量和管理水平、改善设施配置、丰富旅游活动形式、优化景区宣传手段等改进措施,以提升景区旅游形象,促进漓江风景名胜区可持续发展。

Based on Ctrip,Qunar,Mafengwo three mainstream tourism website reviews as the research data source,using the network text analysis method and with the help of ROST CM6.0 software,analyzing the text of tourists'comments on Lijiang River Scenic Area.Through the quantitative and qualitative analysis of a large number of tourists'comments,this paper reveals the problems of tourism image perception in Lijiang River Scenic Area.The study puts forward some improvement measures,such as improving the service quality and management level of scenic spots,improving the allocation of facilities,enriching the forms of tourism activities,and optimizing the propaganda means of scenic spots,so as to enhance the tourism image of scenic spots and promote the sustainable development of Lijiang River Scenic Area.