短视频在药学科普服务工作中的应用实践

Application of Short Videos in Pharmaceutical Science Popularization Services

通过收集2023年3—5月“药师说药——丽医药师微课堂”的阅读量、点赞量、转发量及科普运营效果的问卷调查相关数据,统计、分析短视频的传播效果。结果显示:抖音的总阅读量更大,微信视频号的点赞量及转发量更具优势;短视频受众以女性居多,年龄集中在31~45岁,学历以本科为主;92%的患者认为短视频的科普形式更好,97.3%的患者在遇到用药问题后会选择咨询药师。短视频作为医疗机构健康科普的新形式,可推动药学学科建设与科普的共同发展,拓宽药学服务工作思路。

By collecting relevant data from a questionnaire survey on the reading volume,liking volume,forwarding volume,and science popularization operation effect of“Pharmacist Says Medicine-Lijiang People’s Hospital Pharmacist Micro Class”from March to May 2023,the communication effect of short videos is statistically analyzed.The results show that the total reading volume of TikTok is larger,and the liking volume and forwarding volume of WeChat video account are more advantageous;The audience for short videos is mostly female,aged between 31 and 45 years old,with mainly bachelor’s degree;92%of the patients believe that the short video form of science popularization is better,and 97.3% of the patients choose to consult pharmacists after encountering medication problems.Short videos,as a new form of health popularization in medical institutions,can promote the common development of pharmaceutical discipline construction and science popularization,and broaden the new ideas of pharmaceutical care.