“互联网+”视域下黑龙江省滑雪旅游产业发展现状与对策研究

Current State and Strategies for the Development of the Ski Tourism Industry in Heilongjiang Province within the Framework of “Internet Plus”

黑龙江省拥有得天独厚的自然条件和冰雪资源,是中国滑雪旅游产业发展较早的地区之一。近年来,随着互联网+、大数据、人工智能等技术在各行各业的应用,黑龙江省滑雪旅游产业也在不断地融合发展,形成了新的业态和模式。目前,黑龙江省滑雪旅游产业虽然发展迅速,但是在发展过程中仍然存在一些问题,如营销策略偏差、综合服务信息化水平不高、缺乏复合型专业人才、互联网与滑雪旅游缺乏有机融合等。据此建议:在“互联网+”的时代背景下,黑龙江省要抓住机遇,充分发挥优势,利用互联网思维和技术来整合滑雪资源,形成完整的产业链和生态圈。只有这样,才能为黑龙江省滑雪旅游产业提供更好的服务,促进黑龙江省滑雪旅游产业实现可持续发展。

Heilongjiang Province,endowed with exceptional natural conditions and abundant ice and snow resources,stands as one of the early developers of the ski tourism industry in China.In recent years,with the widespread application of “Internet Plus,” big data,and artificial intelligence across various sectors,the ski tourism industry in Heilongjiang Province has been continually evolving,giving rise to new formats and models.Despite the rapid development of the ski tourism industry in Heilongjiang Province,it faces several challenges,including deviations in marketing strategies,a relatively low level of comprehensive service informatization,a shortage of versatile professional talent,and an inadequate integration of the internet with ski tourism.In response,it is recommended that Heilongjiang Province,within the context of the “Internet Plus” era,capitalize on the opportunity,harness its advantages,and employ internet-based thinking and technology to integrate ski resources,thereby forming a complete industrial chain and ecosystem.This approach is essential for providing enhanced services and fostering the sustainable development of the ski tourism industry in Heilongjiang Province.