基于网络游记文本分析的洛阳市旅游形象感知研究

Study on the Perception of Luoyang’s Tourism Image Based on Network Travelogue Text Analysis

随着全媒体时代的发展,受互联网思维的影响,网络游记作为旅游者出游前获取旅游目的地信息的重要渠道之一,游记内容成为研究旅游目的地形象感知的重要手段.本文采用网络文本分析法,借助Rost Content Mining 6.0软件从游客视角探究游客对洛阳市旅游形象的感知.结果表明:游客对洛阳市旅游地的整体形象感知是正面积极的.并根据洛阳市当前存在的问题提出了一些建议:深挖洛阳市文化内涵,打造核心旅游品牌;借鉴国内外先进管理经验,优化景区运营模式;强化旅游价格监管,提升游客旅游体验,促进旅游业的高质量发展,进一步提升洛阳市的旅游品牌形象.

With the development of the all-media era and the influence of internet thinking,online travelogues have become an important channel for tourists to obtain information about travel destinations before their trips.The content of these travelogues has become a crucial means for studying the perceived image of tourism destinations.This study employs network text analysis using Rost Content Mining 6.0 software to explore tourists’perceptions of Luoyang’s tourism image from their perspective.The results indicate that tourists have an overall positive and favorable perception of Luoyang City as a tourist destination.Based on the current issues in Luoyang,the study offers several suggestions:deeply explore Luoyang’s cultural connotations to create a core tourism brand;learn from advanced management experiences both domestically and internationally to optimize the operation of scenic areas;strengthen tourism price regulation to enhance the tourist experience,promote high-quality development of the tourism industry,and further elevate Luoyang’s tourism brand image.