美食旅游目的地可持续发展的若干问题研讨——“美食旅游目的地可持续发展圆桌研讨会”对话实录

Issues on the Sustainable Development of Culinary Tourism Destinations--Dialogue Transcript of the"Roundtable Seminar on the Sustainable Development of Culinary Tourism Destinations"

随着社交媒体的兴起,美食旅游成为了一种流行趋势,但其可持续性面临同质化和文化失真等挑战。6位从事美食旅游研究的知名学者围绕美食旅游与目的地可持续发展的相互关系进行了探讨,讨论重点包括美食如何推动旅游、有效的营销策略,以及实现可持续发展的实践方法。与会者一致认为:首先,美食旅游不仅能推进旅游业的增长,而且有增强目的地的文化魅力和市场竞争力的潜力。这就要求目的地在实施美食旅游策略时,重视文化遗产的保护与推广,同时创造与众不同的美食体验。一些地方通过推出特色美食线路和节庆活动,结合提升服务质量和安全性,已经成功地增强了其文化吸引力,并有效扩大了国际影响力。其次,美食旅游应被视为具体的文化实践,旨在通过差异化的美食体验、地域性和季节性的食品展示,以及创新的营销策略,深化游客的文化参与和情感体验。同时,与各利益相关方的合作,对打造独特的美食旅游品牌形象至关重要。最后,环境、服务质量和产品创新是构成美食旅游体验的核心要素。在此基础上,美食旅游的文化价值、对社区凝聚力和经济发展的贡献,以及其在构建地方性和原真性中的作用,都是值得关注的维度。未来研究应更深入地探讨美食旅游如何促进社会和谐与文化创新,并为目的地可持续发展和社会福祉作出贡献。

With the rise of social media,culinary tourism has become a popular trend,but its sustainability is challenged by issues such as homogenization and cultural distortion.Six renowned scholars engaged in research on culinary tourism discussed the interrelationship between culinary tourism and the sustainable development of destinations.The key points of discussion included how gastronomy can drive tourism,effective marketing strategies,and pathways to achieve sustainable development.The conclusions suggest,first,that culinary tourism can not only boost the growth of the tourism industry but also has the potential to enhance the cultural appeal and market competitiveness of destinations.This requires that destinations to pay attention to the protection and promotion of cultural heritage while creating unique culinary experiences.Some places have successfully strengthened their cultural appeal and expanded their international influence by launching specialty food routes and festival activities,combined with improving service quality and safety.Second,culinary tourism should be viewed as a specific cultural practice that aims to deepen tourists'cultural involvement and emotional experiences through differentiated gastronomic experiences,regional and seasonal food displays,and innovative marketing strategies.At the same time,collaboration with various stakeholders is crucial for creating a unique brand image for culinary tourism.Lastly,the environment,service quality,and product innovation are core elements that constitute the culinary tourism experience.Building on this,the cultural value of culinary tourism,its contribution to community cohesion and economic development,and its role in constructing locality and authenticity are dimensions worth paying attention to.Future research should further explore how culinary tourism can promote social harmony and cultural innovation and contribute to sustainable development and social well-being of destinations.