自媒体视阈下大学生网络思想政治教育路径研究

The Path of Online Ideological and Political Education for College Students from the Perspective of Self media

随着移动互联网络技术的迅猛发展,以抖音、今日头条、小红书为代表的自媒体平台如雨后春笋般涌现,成为信息传播的重要渠道。自媒体为大学生思想政治教育带来了前所未有的机遇,同时,也带来了挑战。本文结合高校思想政治教育工作的具体实际,旨在探讨自媒体视阈下大学生网络思想政治教育的路径,提出加强网络监管、搭建自媒体平台、培养网络意见领袖等一系列切实可行的策略,以满足信息时代高校思想政治教育的新需求,促进大学生健康成长。

With the rapid development of mobile Internet technology,we media platforms represented by Tiktok,Xiaohongshu have sprung up,becoming an important channel for information dissemination.Self-media has brought unprecedented opportunities and challenges to the ideological and political education of college students.This article combines the specific reality of ideological and political education in universities,aiming to explore the path of online ideological and political education for college students from the perspective of self-media.It proposes a series of practical and feasible strategies such as strengthening network supervision,building self-media platforms,and cultivating online opinion leaders to meet the new needs of ideological and political education in universities in the information age and promote the healthy growth of college students.