平南龙眼产业化与乡村振兴、乡民观念的塑造

Pingnan Longan Industrialization and Rural Revitalization,Re-shaping the Mind of Villagers

乡民是乡村产业发展的主体,推动产业振兴要注重发挥乡民的作用。广西贵港市平南县石硖龙眼产业以实施乡村振兴战略为总抓手,以推进农业现代化为主线,坚持创新驱动发展,在推动龙眼产业化和品牌化过程中,注重更新乡民传统观念和塑造新观念,带领乡民与现代农业衔接。研究发现,乡民观念的改变具体可概况为四个方面:一是从靠天吃饭向科学种植的观念转变;二是从小农户自主经营向合作共赢的理念转变;三是从无品牌意识向有品牌意识转变;四是从单一渠道的销售理念向多元销售渠道的理念转变。

Villagers are the main body of rural industrial development.To promote industrial revitalization,we should pay attention to the role of villagers.The Shek Kip longan industry in Pingnan County,Guigang City,Guangxi Province takes the implementation of the rural revitalization strategy as the general starting point,takes the promotion of agricultural modernization as the main line,adheres to innovation-driven development,and pays attention to renewing the traditional minds and shaping new mind of the villagers in the process of promoting the industrialization and branding of longan,leading the villagers to connect with modern agriculture.The research found that the change of rural people's mind could be summarized in four aspects:first,the changing of agricultural production from depending on the weather to scientific planting;second,the transformation of small farmers'self-management to win-win cooperation;the third was the formation of brand awareness;the fourth was the changing from the single channel sales to the diversified sales channels.