中国式现代化生态观在杭州亚运会中的视觉体现及价值

The Visual Representation and Value of Chinese-style Modernization Ecological View in the Hangzhou Asian Games

以2023年杭州亚运会为例,从视觉传达的角度探讨中国式现代化生态观在视觉传达的运用,深入挖掘中国式现代化生态观的理论内涵及其融入杭州亚运会视觉设计中的方法,分析其对传播生态观念、引领生态行为、塑造城市形象的意义。

This paper examines the utilization of the Chinese-style modernization ecological view in the visual communication of the Hangzhou Asian Games,using the 2023 edition as a case study.Adopting a visual communication perspective,it explores the methods of integrating the Chinese-style modernization ecological view into the visual design of the games.And analyzes its signifi cance in disseminating ecological concepts,guiding ecological behavior,and shaping the city's image.