针织面料女装结构优化与品牌标识应用

Structure Optimization and Brand Identification Application of Knitted Fabric Women's Wear

针织服装Logo标识在服装行业不仅具有标识品牌、区分产品的功能,还能提升产品的美观度和附加值。针织面料具有优异的弹性和伸缩性,针织女装通过对人体数据的测量,能建立合体、宽松、运动等各类针织服装的原型。文章结合品牌标识具体设计案例,在原型基础上进行省转移、数据变化等方法,新版型和新标识设计有助于提高服装企业品牌影响力。

In the garment industry,Logo of knitted garments not only have the function of identifying brands and distinguishing products,but also enhance the beauty and added value of products.Knitted fabrics have excellent elasticity and elasticity.Knitted women's clothing can establish prototypes suitable for loose sports and other knitted clothing by measuring human body data.This paper combines the specifi c design cases of brand logo,and carries out the new version and new logo design on the basis of prototype,which is helpful to improve the brand infl uence of clothing enterprises.