木刻版画在包装印刷中的技艺体现

Woodcut in Packaging and Printing Technology

木刻版画具有完整的美学体系,将其应用在包装设计印刷中有着深远的影响和传承意义。通过设计语言将木刻版画的技艺融合于包装工艺,进而提升消费者的购买力,从审美上提高消费者的艺术鉴赏力。通过木刻版画的传播方式和多元化设计手法,可以将传统文化广泛发扬,树立木刻版画风格的特色品牌形象,创建特色实施路径,并实现其文化价值和经济效益。

Woodcut has a complete aesthetic system,and the application in printing of packaging design has far-reaching infl uence and heritage signifi cance.Through the design language,the technology of woodcut printing is integrated into the packaging technology,so as to enhance the purchasing power of consumers and improve their aesthetic appreciation of art.The traditional culture was widely promoted through the dissemination of woodcut prints and diversifi ed design techniques.Setting up the characteristic brand image of woodcut style,the paper creates the characteristic implementation path,and realizes its cultural value and economic benefi ts.