“饭圈文化”对大学生价值观的消极影响及其对策

The negative influence of"fandom culture"on college students'values and its countermeasures

党的十八大以来,习近平总书记多次强调大学生价值观教育的重要性,并将其作为战略性工作来抓。“饭圈文化”作为大学生群体间流行度最为广泛的亚文化现象之一,经由资本“造圈”、粉丝“入圈”、偶像“固圈”这一从衍生到固化的过程,体现了人与文化发展的异化本质。“饭圈文化”对价值观处于形塑时期的大学生带来消极影响:唯流量论导致价值目标功利化、饭圈互撕造成价值追求非理性化、泛化审美致使价值评价庸俗化。基于此应通过坚持发挥主流文化的引领力功能,夯实大学生抵御“饭圈文化”的思想根基;构建多位一体的价值观教育体系,提升大学生抵御“饭圈文化”的知识素养;注重大学生主体人格的塑造培育,增强大学生抵御“饭圈文化”的能力本领。

Since the 18th National Congress of the Communist Party of China,General Secretary Xi jinping has emphasized the importance of value education among college students for many times,and took it as a strategic work.As one of the most popular subcultural phenomena among college students,"fandom culture"embodies the alienated essence of human and cultural development through the process of"circle creation"by capital,fan"circle"and idol"fixed circle"."fandom culture"has a negative influence on college students in the plastic period of values:the flow theory leads to the utilitarian value goal,the fandom tearing leads to the irrational value pursuit,and the generalized aesthetic appreciation leads to the vulgarization of value evaluation.Based on this,we should consolidate the ideological foundation of college students to resist"fandom culture";construct the multi-integrated value culture system,improve the knowledge accomplishment of college students to resist"fandom culture";pay attention to the shaping and cultivation of college students,and enhance the ability of college students to resist"fandom culture".