文旅融合背景下泉州传统手工艺类非遗文化传承和创新发展研究

Research on Inheritance and Innovation of Traditional Handicraft Intangible Culture Heritage in Quanzhou under the Background of Culture and Tourism Integration

文旅融合发展是顺应时代发展的产物。非物质文化遗产与旅游深度融合发展能促进文化和旅游产业的发展,也有助于地方非遗文化的传承。泉州传统手工艺类非遗与旅游的融合对打造高质量文化旅游产业具有重要作用。针对泉州市传统手工艺类非遗在与旅游业融合发展中存在的问题,应完善“非遗+旅游”的长效保障机制、开发“非遗+旅游”新产品、拓展“非遗+旅游”融合开发模式,加大“非遗+旅游”互动参与体验,借助新媒体先进技术促进非遗与文旅融合的传播。

The integrated development of culture and tourism is the product of conforming to the development of The Times.The deep integration of intangible cultural heritage and tourism can promote the development of cultural and tourism industries,and also contribute to the inheritance of local intangible cultural heritage.The integration of traditional handicraft intangible cultural heritage and tourism in Quanzhou plays an important role in building high-quality cultural tourism industry.In view of the problems existing in the integration and development of traditional handicraft intangible cultural heritage and tourism in Quanzhou city,this paper proposes strategies such as improving the long-term guarantee mechanism of“intangible cultural heritage+tourism”,developing new products of“intangible cultural heritage+tourism”,expanding the integrated development mode of“intangible cultural heritage+tourism”,increasing the interactive participation experience of“intangible cultural heritage+tourism”,and promoting the integration and communication of intangible cultural heritage tourism with the help of advanced technologies of new media.