数字化时代背景下农村电商物流发展的实践困境及对策研究

Research on the Practical Dilemmas and Countermeasures of Rural E-Commerce Logistics Development in the Digital Era

数字化时代背景下,互联网、物联网、大数据等现代化数字技术下乡为农村电商物流的发展注入新鲜活力,有助于加快推进农业农村现代化进程,赋能乡村全面振兴。文章在分析我国农村电商物流发展现状的基础上,发现城乡双向流通机制不健全、冷链物流体系建设滞后、农村人才队伍薄弱这三个困境严重制约着我国农村电商物流的数字化转型。因此,文章提出应从健全城乡双向流通机制、完善冷链物流配送体系、加强农村实用人才队伍建设三个层面破解当前农村电商物流发展困境。

In the context of the digital era,the Internet,the Internet of Things,big data and other modern digital technologies have injected fresh vitality into the development of rural e-commerce logistics,which can accelerate the modernization process of agriculture and rural areas and empower the comprehensive revitalization of rural areas.On the basis of analyzing the current development status of rural e-commerce logistics in China,the paper f inds three dilemmas:incomplete urban-rural two-way circulation mechanism,lagging construction of cold chain logistics system,and weak rural talent team.This seriously restricts the digital transformation of rural e-commerce logistics in China.Therefore,the paper puts forward to solve the current difficulties in the development of rural e-commerce logistics from three levels:improving the two-way circulation mechanism between urban and rural areas,improving the cold chain logistics distribution system,and strengthening the construction of practical talent teams in rural areas.