复杂情绪与自我物化:抖音使用对女性改变外貌意愿的影响

Complex Emotion and Self-Objectification:The Effect of Douyin Use on Female Users'Intentions to Change Appearance

本研究聚焦抖音女性用户,参考物化、感知—情感—行为意愿范式理论,通过对抖音女性用户的大规模问卷调查(N=8340),探讨不同的抖音使用与女性积极和消极情绪、自我物化和改变外貌意愿之间的关系。女性用户主动抖音使用正向预测积极情绪、自我物化与改变外貌意愿;被动抖音使用负向预测积极情绪,正向预测消极情绪、自我物化和改变外貌意愿。两种抖音使用方式,虽然带来不同的情绪体验,但本质上加剧了女性的自我物化和对外表的不满;塑形、减肥、改变外貌的种种方式,看似提供了自由选择,本质上还是对社会标准的屈从。

Adopting theory of objectification and perception-emotion-behavior paradigm,this study focused on female users of Douyin.Through a large-scale survey on female users of Douyin,we explored the relationship between the two different types of Douyin use and female users'positive and negative emotions,self-objectification and their intentions to change appearance.The results showed that female users'active use positively predicted positive emotions,self-objectification and intentions to change appearance;passive use negatively predicted positive emotions,while positively associated with negative emotions,self-objectification and intentions to change appearance.Although the two types of Douyin use may bring different emotional experiences,they essentially aggravate women's selfobjectification and dissatisfaction with appearance;body building,weight-loss,and appearance change may seem to offer freedom of choice,but it is essentially a conformity to social standards.