流水线上的文学生产:论网络文学创作的“工业化”倾向

Literature Production on Assembly Line:On the“Industrialization”Trend of Net Literature Creation

在商业化的经营模式之下,网络文学创作走向流水线生产,呈现出工业化生产的趋势。而网络文学浓厚的商业性、情节的可拆分性成为其工业化的内因,庞大的写手群体、见长的市场需求及通畅的营销渠道为其工业化提供了外部条件。但是,网络文学的工业化生产成为文学发展的一把“双刃剑”,提高出品率、繁荣网络文学产业的同时,也使创作标准化制约了作者的文学想象力、创作力,对网络文学的创新发展又产生制约影响。

Under the commercialized business model,net literature creation is moving towards assembly line production,showing a trend of industrial production.The solid commercial nature and divisibility of plots of net literature have become the internal reasons for their industrialization.The large group of writers,increasing market demand,and smooth marketing channels provide external conditions for its industrialization.However,the industrial production of net literature has become a“double-edged sword”for developing literature.While the production rate is increasing and the net literature industry is prospering,it also leads to standardization of creation,constraining authors’literary imagination and creativity,which will have a restrictive impact on the innovative development of net literature.