英雄精神传播的价值审视与伦理重塑——基于人工智能时代的视角分析

The Value Examination and Ethics Reconstruction of the Heroic Spirit Communication:An Analysis in the Context of Artificial Intelligence

人工智能背景下,英雄精神传播不仅获得了更现实的技术成长规定,而且面临更深刻的道德价值冲突。与传统的传播形态相比,人工智能驱动传播呈现技术与价值双重革新特点,而以传播形态存在的英雄精神,一方面在满足主体现实需要的选择、展开应然道德标准的评价、实现自我塑造功能的教育等维度体现着本真的价值关系,另一方面面临着崇高性追求与扁平化趋势、情感体验要求与数据计算方式、一元价值导向与多样价值取向等系列价值冲突,这些冲突表征着技术变革中工具理性对价值理性的冲击,遮蔽了英雄精神传播的本真价值关系,从根本上体现了英雄精神传播实践中主体的深层次价值认同与塑造危机。依此而言,应从确立人性底线意识、追求理想价值目标、坚持社会正义原则、构建伦理融合机制等维度,高扬主体伦理理性,增进伦理价值认同,化解英雄精神传播的价值冲突,实现人工智能时代英雄精神传播的伦理重塑,以期实现主流意识形态对社会文明的价值引领,为中国式现代化发展构筑精神动力。

In the context of artificial intelligence,the dissemination of the heroic spirit not only acquires more realistic technological growth regulations but also faces deeper moral value conflicts.Compared with the traditional communication form,the AI-driven communication presents dual innovations in technology and value.The heroic spirit existing in the form of communication,on the one hand,reflects the true value relationship in dimensions such as the choice to meet the realistic needs of the subject,the evaluation of the expected moral standards,and the education to achieve the self-shaping function.On the other hand,it is confronted with a series of value conflicts such as the pursuit of loftiness and the flattening trend,the requirement of emotional experience and the data calculation method,and the unitary value orientation and diverse value orientations.These conflicts represent the impact of instrumental rationality on value rationality in technological changes and veil the authentic value relationship of the dissemination of the heroic spirit,fundamentally reflecting the deep-seated value identification and shaping crisis of the subject in the dissemination practice of the heroic spirit.Therefore,it is necessary to uphold the ethical rationality of the subject,enhance the identification of ethical values,resolve the value conflicts in the dissemination of the heroic spirit,and achieve the ethical remodeling of the dissemination of the heroic spirit in the era of artificial intelligence from the dimensions of establishing the awareness of the bottom line of humanity,pursuing the ideal value goal,adhering to the principle of social justice,and constructing the mechanism of ethical integration to realize the value guidance of the mainstream ideology to social civilization and build the spiritual impetus for the development of Chinese-style modernization.