创新创业能力培养下电子商务实践教学改革

Teaching Reform of E-commerce Practice under the Cultivation of Innovation and Entrepreneurship Ability

“大众创业、万众创新”理念提出后,国内创业环境与相关软硬件条件日趋完备,为互联网产业发展提供了极大的现实助益。政策的落地在成功调动大学生创业积极性的同时,也推动了高校相应课程教学改革工作。聚焦创新创业能力培养下的高校电子商务专业实践教学,在简要阐述创新创业能力概念并介绍创新创业能力培养下电子商务实践教学的基础上,分析高校电子商务专业实践教学现存问题,点明改革工作的必要性与基本原则,并且提出两项针对性改革措施,具体包括加大校企合作力度与师资建设力度,以期为相关工作者提供有益借鉴。

After the concept of“mass entrepreneurship and innovation”was put forward,the domestic entrepreneurial environment and related hardware and software conditions have become more and more complete,which has provided great practical benefits for the development of the Internet industry.The implementation of these policies has not only aroused the enthusiasm of college students to start businesses,but also promoted the teaching reform of corresponding courses in colleges and universities.Focusing on the innovation ability of college electronic commerce professional practice teaching,the paper briefly elabrates the concept of innovation entrepreneurial ability and innovative entrepreneurship ability under the electronic commerce practice teaching.On the basis of analyzing the electronic commerce professional practice teaching existing problems,it also points out the reform work’s necessity and basic principles,and puts forward two targeted reform measures,including intensifing cooperation between universities and enterprises and teacher construction,so as to provide useful reference for relevant workers.