基于潮汕文化视角的文创产品开发与设计研究

Research on the Development and Design of Cultural and Creative Products from the Perspective of Chaoshan Culture

潮汕文化以其独特的民俗风情、精湛的工艺技艺和深厚的历史积淀而闻名于世。它涵盖潮汕工艺美术、潮汕地区民俗、潮汕饮食文化、潮汕宗教文化等多个方面,形成了丰富多彩的文化景观。本文从潮汕文化的特点与价值出发,分析潮汕文创产品开发的必要性,探讨潮汕文创产品设计与开发策略,同时利用潮汕文化视角的文创产品案例分析,旨在为潮汕文化视角的文创产品开发与设计研究提供实践参考。

Chaoshan culture is famous for its unique folk customs,exquisite craftsmanship and profound historical accumulation.It covers Chaoshan arts and crafts,Chaoshan folk customs,Chaoshan food culture,Chaoshan religious culture and other aspects,forming a rich and colorful cultural landscape.Starting from the characteristics and value of Chaoshan culture,this paper analyzes the necessity of the development of Chaoshan cultural and creative products,discusses the design and development strategies of Chaoshan cultural and creative products,and uses the case analysis of cultural and creative products from the perspective of Chaoshan culture to provide practical reference for the research on the development and design of cultural and creative products from the perspective of Chaoshan culture.