数字文化创意产品设计的传播路径探究

Exploration of the Communication Path of Digital Cultural Creative Product Design

在全球化和数字技术发展的浪潮中,文化创意产品的创作形式和传播格局发生了转变,这一改变对我国数字文化建设起到了极大的推动作用。数字文化创意产品设计以其广泛的表现形式和丰富多彩的内容,迅速捕获了广大受众的青睐。但由于是发展初期,该产业在人才资源、产业链建设以及深层文化价值的挖掘等方面存在不完善之处,也具有一定的隐患和挑战。为此,针对当前发展阶段,探索并提出切实可行的传播策略,助力数字文化创意产品设计繁荣发展。

In the wave of globalization and digital technology development,the creative forms and dissemination patterns of cultural and creative products have undergone changes,which have greatly promoted the construction of digital culture in China.The design of digital cultural creative products has quickly captured the favor of a wide audience with its diverse forms of expression and rich and colorful content.However,as it is in the early stages of development,the industry has imperfections in terms of talent resources,industrial chain construction,and the exploration of deep cultural values,as well as certain hidden dangers and challenges.Therefore,in response to the current stage of development,explore and propose practical and feasible communication strategies to help promote the prosperity and development of digital cultural and creative product design.